Accessing debt information and advice on the move

NDL mobile homepageThis week the Trust launched a revamped version of our National Debtline website, here Rosie Thompson, Head of Digital Advice Services, explains some of the changes.

Since the National Debtline website was launched in 2014, we’ve come a long way and so has technology. In the first quarter of 2017 the site received 58% more visits from mobiles compared to last year, showing that people are comfortable accessing debt information and advice on the move. Stats from Ipsos Tech Tracker in the last quarter of 2016 also showed that smartphone ownership in the UK is now at 74%, with the top three activities being; emails (69%), social media (54%) and browsing websites (48%).

We have created a mobile ‘burger’ menu and search for mobile devices, as well as further optimising the site for mobile. This means for the first time mobile visitors can navigate around the site and experience lots of our pages adjusting automatically to their screen size.

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