The Trust’s Insight and Innovation Grants Officer Timon Scheven blogs about our launch of the ‘Nudging Tools for Money Advisers’ toolkit, developed by Behaviour Change.
It was fantastic to see so many people from across the advice sector, government and creditors at the launch this morning – the lively discussion highlighted the interest in how we can use behavioural science to better engage and support people with unmanageable debt.
Joanna Elson, our chief executive, really set the scene for me when she talked about how the advice sector has impressive expertise and empathy in working with people in debt, but is still on a journey to understanding how to best give advice (and raise awareness of advice) so that it ‘lands’ as intended with the people we support. Essentially giving (and signposting to) good advice in a way that consistently enables people to take action or change their behaviour for the better. This idea is at the heart of our Innovation Grants programme; trying new innovative ideas to make debt and money advice work better.